Cover in a Week is a new initiative by Split Sounds, a modern music company focussed on bringing innovation to the record business. Founded by longtime music and technology executives Hilton and Nick Rosenthal, CIAW is aiming to connect the dots between unsigned artists and the music publishers representing the greatest songwriters in the world.
Hilton is a 40-year industry veteran, having run music companies in the USA, Australia & South Africa and producing platinum selling albums. He helped Paul Simon put his Grammy winning Graceland album together, and among others, produced Harry Belafonte & all Johnny Clegg’s Juluka & Savuka albums. He also worked with Hans Zimmer on The Power of One movie soundtrack. In the ’90’s, Hilton’s LA based Rhythm Safari label signings included Carole King, Foreigner, Christopher Cross & REO Speedwagon. Hilton also co-founded YourMobile.com, the first mass market mobile content portal in the world, which was ultimately acquired by Vivendi Universal.
Nick is an entrepreneur and product innovator featured at South by Southwest, TechTrends, Midem and NYU as well as conferences and events in the UK, France, Germany, Switzerland and Greece. He helped launch AWAL’s Label Services division, which was later acquired by Kobalt Music Group, and has been a consultant to Coke Music and MTV in the areas of music marketing and digital strategy. He his also a video producer and editor who, at one stage, was responsible for over 50 hours of advertising and programmed content per day across multiple TV networks.
Split Sounds has partnered with Sony owned The Orchard for distribution of selected Cover in a Week versions to be included in streaming and download playlists, as well as to be pitched for potential “sync” licenses. Entertainment producers and advertising agencies are continually looking for unique & interesting versions of great songs, and getting such a “sync” placement can help launch an aspiring artist’s career. We will also be working with each of the publishers to pitch selected versions for these sync opportunities.